Sales & Marketing Advisory

No Ghanaian consulting firm has deeper authority in sales and marketing advisory. Our CEO is the President of the Chartered Institute of Marketing Ghana (CIMG) and Convener of the National Sales Leaders Conference (NSLC). Our Sales & Marketing Advisory practice has served Tier 1 banks, telecommunications companies, insurance firms, manufacturers, agribusinesses, professional services firms, NGOs, and thousands of MSMEs.

Sales Strategy Development — target market priorities, sales model design, pipeline architecture, and prospecting strategy.

Marketing Strategy & Brand Positioning — integrated marketing strategies, target audience segmentation, and campaign architecture.

Go-to-Market Strategy — full commercial launch plan covering market sizing, segmentation, pricing, and sales activation.

Sales Force Effectiveness & Optimisation — sales force structure, territory design, incentive design, coaching systems, and CRM implementation.

Revenue Growth Advisory — diagnosing underperformance drivers; pricing optimisation, cross-sell architectures, and new revenue stream development.

Digital Marketing Strategy & Advisory — digital channel strategy, social media positioning, SEM/SEO, email marketing, and marketing automation.

Marketing Communications Strategy — integrated communications plans aligning advertising, PR, thought leadership, and digital content.

Distribution Channel Strategy & Design — channel architecture for FMCG, financial services, and agribusiness clients.

Key Account Management Strategy — KAM frameworks, account segmentation, account planning methodology, and executive sponsorship structures.

Customer Acquisition Strategy — lead generation strategy, conversion funnel design, and acquisition cost management.

Sales & Marketing Audit (Commercial Diagnostic) — structured assessment of commercial capability producing a prioritised improvement roadmap.

B2B Commercial Strategy — long sales cycle management, procurement navigation, proposal quality, and tender strategy.

MSME Sales & Marketing Advisory — practical, affordable, implementation-ready commercial advisory for small and medium businesses.

Sales Systems & CRM Advisory — platform selection, implementation, and maximization.

Marketing Research for Commercial Decision-Making — commissioning and interpreting market, competitor, and customer research.

Contact MGA’s Team

Michael Abbiw

Chief Executive Officer

Want to know more about our services? Download our Service Catalogue

Download Catalogue

Sales & Marketing Advisory