Articles

Digital Reach Is Not Market Power

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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Customers Do Not Buy Confusion

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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Business Growth Is a Leadership Behaviour

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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Boardroom Market Blindness

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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When Sales Fails, Leadership

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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When Customers Delay

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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Weak Salespeople Sell Products

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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The Value Translation Problem

The opportunity you are not ready for will cost you more than the one you miss. We often treat opportunity as the scarce resource—a growing market, a policy window, a competitor stumbling or a major client finally saying yes. We assume that once the opportunity appears, growth is simply a…
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