Market Research & Applied Studies

Market Research is one of MGA Consulting’s longest-standing and most commercially significant capabilities — directly connecting to our clients’ revenue decisions. Understanding who their customers are, what they want, what they will pay, and who is competing for them

Market Research — comprehensive studies covering market sizing, segmentation, consumer behaviour, purchasing patterns, brand awareness, competitive landscape, and NPS measurement.

Consumer & Customer Studies — in-depth research into attitudes, motivations, behaviours, and decision criteria using focus groups, in-depth interviews, and surveys.

Competitive Intelligence & Competitor Analysis — systematic competitor profiling covering positioning, pricing, product strengths, market share, and strategic direction.

Brand Equity Studies — measuring brand awareness, perception, preference, and loyalty; informing brand strategy and marketing investment decisions.

Customer Satisfaction & NPS Research — structured CSAT, CES, and NPS measurement giving organisations evidence for service improvement and retention strategy.

Pricing Research — price sensitivity, willingness to pay, and optimal pricing structures using conjoint analysis and van Westendorp methodologies.

Feasibility Studies — rigorous assessments of viability covering technical, financial, market, operational, and legal aspects.

Baseline, Midline & Endline Studies — impact measurement, establishing initial conditions, tracking progress, and evaluating final results.

Situational Analyses and Contextual Assessments — comprehensive sector, institution, or geographic reviews informing programme design or policy development.

Product & Service Concept Testing — testing new concepts with target customers before launch.

Contact MGA’s Team

Michael Abbiw

Chief Executive Officer

Christiana Agyebeng-Gyamera

Head of Operations

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Market Research & Applied Studies