Training Details

MGA STRATEGIC SALES AND MARKETING PLANNING

Strategic sales and marketing planning involves the development and implementation of a comprehensive, well-thought-out strategy to promote and sell products or services. It is a crucial aspect of overall business strategy, as it aligns the organization’s sales and marketing efforts with its broader goals and objectives. The primary purpose is to drive revenue growth, enhance market presence, and build lasting customer relationships.

Course Content

The Content of this training is to equip participants with the knowledge and skills needed to explore the principles and practices involved in developing and implementing effective strategic sales and marketing plans.

Course Objectives

Understanding the Importance of Strategic Planning in Sales and Marketing

Identify and Implement Steps in Developing an Actionable Market Plan

Aligning Sales and Marketing Goals with Organizational Objectives

Analyze Market Trends and Develop Customer Segmentation Strategies.

Conduct a SWOT Analysis for Effective Planning

Develop Sales and Marketing Strategies to Enhance Sales and Marketing Activities

Allocate Budgets and Resources Based on the Priorities

Establishing Key Performance Indicators to Evaluate and Measure Success

Benefits of Programs

2 days of hands-on and tailor-made training

Scenario-based interactive sessions

Training Materials (i.e.) PowerPoint presentation, manuals, sample activity templates, case studies, scenarios, videos, references, etc

Post-Module Assignments and Written Action Plan to take away.

Official MGA Consulting Certificate of Completion

Who is the Program Intended For?

Specially designed for CE0s/M Ds, Sales Managers, Branch Managers/Unit Heads, and all Middle to Top Level Management.

Time

9:00am-3:00pm (Each Day)