Training Details

PROSPECTING AND LEAD GENERATION

Prospecting and lead generation are critical for driving business growth and staying competitive. It has evolved with the development of new technologies and communication channels. The rise of social media and mobile technology has revolutionized the way companies approach prospecting and lead generation.

Social media platforms have become popular channels for identifying and engaging with potential customers, while mobile devices have made it easier than ever to capture leads on the go. By combining traditional and modern prospecting and lead generation techniques, businesses can generate a steady stream of high-quality leads and drive sales growth over the long term.

Course Content

The primary objective of this training is to equip participants with the knowledge and skills needed to identify and engage with potential customers and generate leads that can convert into sales.

Course Objectives

Understand the Role of Prospecting and Lead Generation in Sales

Learn Techniques for Identifying and Targeting Ideal Prospects.

Master The Use of Digital Tools and Platforms for Lead Generation.

Interact With Prospects through Traditional and New Marketing Methods

Identify the Sales Needs and Opportunities for Leads

Avoid Common Lead Generation Mistakes

Use Sales Pipeline to Manage Prospects and Leads

Practice Effective Follow-up Communication with Prospects and Leads

Benefits of Programs

1. 2 days of hands-on and tailor-made training

2. Scenario-based interactive sessions

3. Training Materials (i.e.) PowerPoint presentation, manuals, sample activity
templates, case studies, scenarios, videos, references, etc.

4. Post-Module Assignments and Written Action Plan to take away.

5. Official MGA Consulting Certificate of Completionlence

Who is the Program Intended For?

This course is designed for Sales/Marketing Representatives, Business Development Managers, and Sales/Branch Managers

Time

9:00am-3:00pm (Each Day)