Training Details

STRATEGIC SALES AND MARKETING PLANNING

In a fast-paced and competitive business landscape, a carefully crafted strategic plan for sales and marketing is essential for driving sustainable growth and long-term success. Strategic sales and marketing planning is the process of designing and executing a well-coordinated approach to promoting and selling products or services. As a vital component of the overall business strategy, it ensures that sales and marketing initiatives are aligned with the organization’s vision, mission, and overarching goals.

Course Content

This training is designed to provide participants with practical knowledge and tools for developing and executing robust strategic sales and marketing plans that deliver measurable results.

Course Objectives

Recognize The Critical Role of Strategic Planning in Sales and Marketing.

Identify And Apply the Steps for Creating an Actionable Market Plan.

Align Sales and Marketing Targets with The Organization’s Core Objectives.

Assess Market Trends and Design Effective Customer Segmentation Strategies.

Conduct A Comprehensive SWOT Analysis to Inform Decision-Making.

Develop Sales and Marketing Strategies to Enhance Sales and Marketing Activities

Allocate Budgets and Resources Based on the Priorities

Establishing Key Performance Indicators to Evaluate and Measure Success

Benefits of Programs

2 days of hands-on and tailor-made training

Scenario-based interactive sessions

Training Materials (i.e.) PowerPoint presentation, manuals, sample activity templates, case studies, scenarios, videos, references, etc

Post-Module Assignments and Written Action Plan to take away.

Official MGA Consulting Certificate of Completion

Who is the Program Intended For?

Specially designed for CEOs/MDs, Sales Managers, Branch Managers/Unit Heads, and all Middle to Top Level Management.

Time

9:00am-3:00pm (Each Day)