MGA EFFECTIVE® SELLING:
A RELATIONSHIP SELLING APPROACH
Companies count on their sales and marketing teams not only to sell products but to lay
the groundwork that makes it happen. Sales, in general, is also undergoing some pretty
radical changes; the buyer is in charge, new ways of transacting business are coming up,
and technology is transforming the sales process. As a result, salespeople are trying to find
their place in these changing environments to sell effectively to meet their targets and their
customers but seem to face challenges along the way. Salespeople need to understand the
changing sales environment, the changing needs of the customer and identify effective
selling techniques they can adopt to win sales and customer loyalty
Course Content
The training seeks to enable sales leader (s) to appreciate the benefits of relationship selling
focused on building relationships and interactions between the buyer and the salesperson,
rather than the price or details of the product, and effectively use the knowledge to increase
sales.
Course Objectives
At the end of the training, participants will be able to:
Benefits of Programs
Who is the Program Intended For?
Specially designed for CEOs/MDs, Sales Managers, Branch Managers/Unit Heads, and all
Middle to Top Level Management.